Privacy policy

Last updated: 27 November 2025

Thank you for visiting ShineSmileBeauty (“Company”, “we”, “us”, or “our”).
We are committed to protecting your personal information and your right to privacy.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or make a purchase from our store.

By using our website, you agree to the terms described in this policy.

1. Information We Collect

We collect the following types of information:

A. Personal Information Provided by You

When you make a purchase, create an account, or contact us, we may collect:

Name
Email address
Phone number
Billing and shipping address
Payment information (processed securely by our payment provider)
Order details and purchase history

We do not store full credit card numbers.
All payment data is encrypted and handled by Shopify or your selected payment processor.

B. Automatically Collected Information

When you visit our website, we automatically collect:

IP address
Browser type and version
Device type
Pages viewed
Time spent on the site
Cookies and tracking technology (see Section 7)

This helps us improve website performance and user experience.

C. Information From Third Parties

We may receive information from:

Shopify (our e-commerce platform)
Payment processors (Stripe, PayPal, Shopify Payments)
Shipping carriers (delivery status updates)

We only use this information for order fulfillment and customer support.

2. How We Use Your Information

We use your information to:

Process and fulfill orders
Send order confirmations and updates
Deliver products
Respond to customer inquiries
Improve our website and services
Detect and prevent fraud
Comply with legal requirements
Provide personalized recommendations and marketing (if you opt in)

3. Sharing Your Information

We do not sell your personal data to third parties.

We may share information only with trusted service providers:

Shopify (store platform)
Payment processors
Shipping and delivery carriers
Email service providers
Analytics tools (Google Analytics, Shopify analytics)

These partners may only use your data to perform the services we request.

4. Data Storage & Security

We take data protection seriously.

Your information is stored on secure Shopify servers with:

Encryption
Firewall protection
Access controls
PCI-compliant payment processing

We take reasonable steps to protect your data but cannot guarantee 100% security over the internet.

5. Your Rights (USA & UK)

For US Customers

You may:

Request access to your data
Request corrections
Request deletion (where legally allowed)
Opt out of marketing emails anytime

For UK Customers (GDPR & UK Data Protection Act)

You have the right to:

Access your personal data
Request deletion (“right to be forgotten”)
Request correction of inaccurate data
Object to processing
Request data portability
Withdraw consent at any time

To exercise your rights, contact us at:
📩 support@shinesmilebeauty.com

6. Data Retention

We retain your personal information only as long as necessary to:

Provide services
Fulfill orders
Comply with legal obligations
Resolve disputes

Order data may be held for up to 6 years for legal/tax purposes (UK requirement).

7. Cookies & Tracking Technology

We use cookies to:

Improve website performance
Save cart and login data
Analyze traffic and usage
Provide personalized content and ads

You may disable cookies in your browser settings, but parts of the site may not work correctly.

8. Third-Party Websites

Our website may contain links to external sites.
We are not responsible for their privacy practices.
We recommend reviewing their policies before providing personal information.

9. Children's Privacy

We do not knowingly collect personal information from children under 13 (USA) or under 16 (UK/EU).
If you believe a child has provided data, please contact us immediately.